Nowadays, the growth of the outdoor LED display market is slowing down, mainly due to the saturation of the LED large screen market in big cities, the lack of creativity in outdoor advertising and the reasons for light pollution. To solve these problems, the outdoor LED large screen needs to make the following changes.

(1) Performance technology is more diversified and interactive

1. Simulcast and multi-screen linkage communication.

LED outdoor screen can not only be used as an advertising carrier, but also can disseminate various rich video content such as public welfare, interspersed notices, broadcast news, information, etc., breaking the broadcast mode of pure commercial advertising information of outdoor LED display, forming a new "public welfare" + news + information + advertising” outdoor media communication mode has higher information value and stickiness to the audience.

2. Visual performance is more diverse.

Glasses-free 3D technology has matured, and it is believed that it will soon be applied to outdoor LED media. In the future, more and more trendy new visual performance technologies will be gradually applied to the outdoor LED media market. In the future, more new and trendy visual performance technologies will be gradually applied to the outdoor LED media market.

3. From single communication to audience participation and interaction.

With the support of advanced and stable broadcast control technology and monitoring technology, the LED display screen breaks the conventional outdoor single media application function, and successfully leaps from the LED1.0 one-way communication era to the LED2.0 two-way interactive era. Combined with the popular WiFi network, WeChat QR code, mobile APP, LBS positioning, as well as augmented reality technology, multi-screen interactive technology, facial expression recognition technology, human-screen interactive technology, etc. It has shaped its own core media value.

(2) The content of communication is more ** and more sticky

With the help of big data, it is possible to analyze the audience who browsed a specific advertisement at a specific time, including their age, gender, etc., as well as which stores they went to next, which greatly helps advertisers to be based on the actual geographic location and consumption behavior of the audience. Make better advertising plans, release more effective and accurate advertising, and maximize the effectiveness of existing advertising resources, so as to avoid blind advertising and reduce a series of adverse effects such as urban light pollution.

3) The transmission carrier is more high-definition and more infectious

1. LED display replaces traditional outdoor media

With the improvement of urban construction level and the development trend of high-definition digitalization of outdoor media, more and more cities abandon traditional advertising carriers and switch to LED displays. Compared with traditional outdoor media such as roadside billboards, high-post billboards, light boxes, and neon sign billboards, LED displays are not limited by the area of manufacture, and are thin and light. They can be attached to various public places to display large-scale text, Images and animations, coupled with natural advantages such as high brightness, full color, and convenient and fast error detection, can make advertisements more rendering and shocking.

2. The outdoor surface mount LED display partially replaces the outdoor in-line LED display

In the past media advertising applications, outdoor LED displays are usually dominated by oval in-line (DIP) lamp beads. With the recent innovation of media advertising display effects, excellent surface mounts have been introduced into the Chinese market since 2009. SMD packaged LED products have begun to be used outdoors. SMD can not only meet the needs of outdoor applications in terms of brightness and protection level, but also improve reliability, improve production efficiency, and more importantly, reduce costs compared with in-line products. Now the outdoor surface mount LED display has gradually and rapidly occupied a large share of the large screen of outdoor advertising media.

3. Outdoor small-pitch LEDs become a new blue ocean

With the continuous narrowing of the dot spacing, the LED outdoor advertising screen has changed the "high and cold" image of "tall" and "unattainable", and has taken a cute and friendly route to interact with the audience at close range. This brings a wider application space to outdoor small-pitch LED screens: such as window screens and advertising machines in pedestrian streets and commercial plazas; as well as bus shelters, newsstands, community information kiosks, gas stations, shopping kiosks, parking lots, etc. Wait. In this field, liquid crystal display technology has problems such as insufficient brightness, ultraviolet interference, and seams, and projection fusion is not suitable. Therefore, outdoor small-pitch LED screens have become the best and ideal choice.